About Us
Our Commitment
At Helping Her Foundation (HHF), we believe that menstrual health is a human right. No one should have to choose between their dignity and a basic necessity. Since 2015, we have worked to reduce period poverty and menstrual inequality across Trinidad and Tobago by providing access to essential sanitary products and promoting menstrual health education.
How We Started
Helping Her began when our founder, Samantha Duncan, used social media in 2015 to shed light on the silent struggle of period poverty. What started as a small awareness campaign grew into a registered non-profit organization in 2018, expanding with the support of four passionate young women—Celeste Simpson-Rooks, Sara Ilkhtchoui, Alexis Alonzo, and Shannon McKenzie.
Why Our Work Matters
In Trinidad and Tobago, menstruation is still a taboo topic. Many individuals (particularly those from vulnerable communities)struggle to afford period products or access reliable menstrual health support. This leads to missed school days, lost work opportunities, and emotional distress, perpetuating cycles of poverty and gender inequality.
HHF is committed to breaking the stigma, advocating for change, and creating a society where menstruation is never a barrier to progress.
Our Mission
To promote health, dignity, and empowerment by:
Providing menstraul health products to individuals in need
Supporting schools, shelters, and community organizations
Raising awareness about menstrual health and equity
Educating communities and youth
Advocating for long-term systemic change
Who We Support
Each year, we reach over 1000 individuals and supply products to multiple care spaces and shelters, including:
Sophia House for Girls
St. Dominic’s Children’s Home
Swaha Vishok Bhavan Children’s Home
St. Mary’s Children’s Home
Raffa House for Girls
Christ Child Convalescent Home
The Lady Hochoy Home (Gasparillo)
Serenity Place
Our Leadership
Directors
Samantha Duncan – Founder, President & Director of People & Innovation
Celeste Simpson-Rooks – Vice President & Financial Executive
Sara Ilkhtchoui – Director of Strategic Operations
Committee Members
2022–2023: Brianna Simpson, Priyanna Oudit, Carissa Ramnarine
2024: Brittney Fitzwilliam, Salome Young, Chantal Juman
2025: Alexis Henderson, Isabella Griffith
How You Can Help
From filling our donation bins to supporting our outreach programs, every contribution makes a difference.
Help us eliminate period poverty and bring menstrual health access to every individual across Trinidad and Tobago and beyond.
👉 Donate • Partner • Volunteer
Many things are an inconvenience; your period shouldn’t be one of them.